Well, things turned out very differently than expected this year. In mid-March, the COVID-19 pandemic closed down our shop, Hollyhocks on Main, for two and a half months. While I was sitting around feeling numb it dawned on me doh! I needed to do something productive and creative. Thus Hollyhocks web store was born which gave me an outlet to share my vision with my customers.
The beauty of having the web store is now we can communicate our viewpoint and philosophy. Our mantra is that every product we carry must “spark joy” – an organizing principle in Marie Kondo’s book, The Life-Changing Magic of Tidying Up. That concept guides what we buy and how it is presented… from the sensory experience of the shop to the cohesive design of the web site.
We also create a seasonal Inspiration Board by culling pictures from current magazines and catalogs. It is a simple way to stay on top of trends, see themes and colors emerge and imagine how to arrange spaces in an appealing way. Below are some of our favorite Inspiration Boards. It’s not just about selling stuff, we want to spark creativity in how you live and decorate your own home!
So whether you are in the shop or browsing our online store, please know that lots of thought and energy goes into making your experience unique and enjoyable. Hollyhocks on Main began its journey in January 2015 and while it’s been a bumpy ride at times, we’ve learned so much and received such pleasure from sparking joy in our customers. Finally, here’s to a happy and healthy 2021!